LA Lash Dolls, Your NEW Pamper Haven is Finally Open in Beverly Hills!
NEW Lounge Beverly Hills in Rodeo Collection
The Filipino beauty and wellness brand NEW Lounge achieved another milestone as they opened their first international branch in Rodeo Collection, Rodeo Drive, Beverly Hills, California last July 25 (July 26 in the Philippines). Also considered as the brand’s international flagship branch, NEW Lounge Beverly Hills highlights the collaboration of Japanese technology and Filipino hospitality, introducing high-class beauty and wellness services and products to the market.
Attended by partners from the Philippines, Japan, and Los Angeles, the grand opening ceremony marked a significant milestone for NEW Lounge and was also graced by Lash Doll ambassadors Christi McGarry, Maureen Wroblewitz, Michelle Lee, Nicole Young, Chanel Panda, and Madeline Dean during the black carpet event. A ribbon cutting ceremony was also held by NEW Lounge founder and CEO Rachelle Bravo, Paolo Bravo, Rodeo Collection General Manager Kian Beroukhim, and Arigato Co. CEO Izumi.
NEW Lounge Beverly Hills is the newest luxury beauty destination in Los Angeles, and here’s what we can expect from the newly opened pamper haven.
What to expect at NEW Lounge Beverly Hills?
NEW Lounge gained a reputable title as the Philippines’ beauty gamechanger. Now that they are taking on greater heights and the global scene, they surely intend to bring this title to the United States with these amazing edges:
Exclusive Lash Designs
NEW Lounge is known for their bestselling lash designs—Doll Eye, Cat Eye, and Icon Lashes–in the Philippines. Aside from bringing these cult favorites to the United States, they will also offer a lash design exclusively to their Beverly Hills lounge: LA Exclusive Volume, an original design developed by their skilled lash specialists to match the iconic LA lifestyle, and has a wispy, dramatic volume that suits all LA Lash Dolls’ walk of life.
Luxurious Branch
NEW Lounge Beverly Hills aims to pay homage to its heritage through its posh and luxurious branch interior. From the modern wooden floors, beige and white accents, and solihiya elements; every detail is considered to highlight its Filipino roots while creating its own unique identity in the international market.
Additionally, the branch caters 3 lounge chairs for eyelash extensions and 2 nail stations, both prioritizing comfort, style, and privacy in the spacious service area. The branch’s stylish furnishings and bespoke design are also a visual feast for the Lash Dolls, ensuring a worthwhile and memorable experience.
A Future Perfect Ahead
NEW Lounge Beverly Hills is a concrete example of a Filipino brand’s determination to create an impact in the global beauty and fashion industry. While entering the global market, it never forgets its humble beginnings in the Philippines, drawing inspiration from Lash Dolls and its employees. NEW Lounge Beverly Hills proudly brings the unique and high-quality expertise of the fusion of Filipino-Japanese beauty techniques, showcasing the talent, dedication, and innovation of the brand.
For more information about NEW Lounge Beverly Hills’ products and services, kindly visit their website www.newloungeus.com and follow their social media pages, NEW Lounge US on Facebook and @newlounge.us on Instagram.
